Here at Allies Computing Ltd we have taken an active part in the address management industry for over 20 years. We have applied all of our knowledge of the industry and how people use addresses to develop in-house a range of address management products and services. Our PostCoder range of UK focused products and our World Addresses international services.
Here are a few things we are, or have been, involved with.
Our Partners
A few of the companies we partner with to provide you with quality products and services:

Our Managing Director
Emma Gooderham has been a member of the Royal Mail’s PAF® Advisory Board since 2007. This allows her to represent our customers on matters relating to PAF such as licencing and data quality. In May 2012 she set up and now chairs the Sub-Working Group for Communications, Education and Promotion of PAF.
She is also a member of the steering committee of GADA, the Global Address Data Association which seeks to improve addressing globally. In December 2011 she presented the implementation of UPUs Standard S42 within World Addresses Web, a world’s first, on a GADA webinar.
As a company
We have been actively supporting the United Nations addressing arm, the Universal Postal Union, since 2000. We have been involved with the S42 work group which aims to develop a global standard for address formatting. To support this project we have developed software for them to enable better testing of country templates, helped organise and presented at the S42 recognition ceremonies, and input ideas into the work of the group.
We are very proud to have been awarded Silver Level certification for Investors in People . This framework allows us to follow stretching guidelines for developing our employees, communicating well internally and having great business practices.

Our values are very strong, influenced by our strong heritage and the way we want to continue to do business. Our values are:
- Ethics, Integrity and Respect
- Care and Concern
- Family and Friends
Quality is at the top of our agenda across the company in terms of products and services we offer, internal processes, supplier relationships, and the sales and technical service we provide to our customers. We have achieved accreditation to ISO BSI 9001 since we first applied in 1999, and achieved high levels of compliance with external auditors annually.

Our Environmental Policy aims to exceed the level required by British Standards including BS EN ISO 14001:2004. We are currently implementing systems to meet and exceed this Environmental Standard.
We care about our local and global environment because we believe that it is central to our business. Corporate Social Responsibility is not really a new concept for us. Our family based values have always led us to take care of the local area and to minimise the impact of our company on the world as a whole. Just two examples of our CSR policy in action are that we are members of the governments CycleScheme initiative and have employees that cycle to work daily, and we recycle everything other than food waste. Since our first day of operation we have offered a 5% discount to registered charities.
Our employees
Many of our employees are passionate about what they do. Our Quality and Testing Manager, Stephen Hill, is very active in the software testing community and regularly attends national testing conferences. One of our Developers, Adrian Holmes, has a keen interest in geographical data and represents us at industry events.
Feedback
If you have any questions about us as a company, or any comments, we would love to hear them.
Allies Timeline
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August 2012
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July 2012
Over 120 countries and territories now supported in World Addresses.
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December 2011
World Addresses integrations with third party platforms are launched, beginning with Magento, Dynamics CRM and Salesforce CRM.
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December 2011
Barley Laing appointed CEO of World Addresses Inc.
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World Addresses Launches
July 2010
International address lookup web service.
www.worldaddresses.comAllies Computing subsidiary, World Addresses Inc., is established in the USA.
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July 2008
PostCoder Web usage doubles in the space of 1 year.
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July 2007
Emma Gooderham appointed as Managing Director Allies Computing Ltd.
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June 2005
PostCoder Web SOAP launched.
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February 2002
Our first B2B web service is launched.
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March 2001
Just eighteen months after moving out of Peter’s house Allies moved again to a larger office on the same site, now employing over 20 staff and selling over 10 different addressing products.
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February 2000
PostCoder API Professional launched.
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September 1999
The Allies® team were seven strong and becoming too large for Peter’s house, so in September 1999 Allies took an office in a converted barn in a nearby village in Norfolk.
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Early 1999
We started to produce our first Windows product, the desktop PostCoder Pro. At about the same time, the PostCoder API Professional went on sale.
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February 1999
First sold Raw PAF data extracts.
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1998
PostCoder Pro first launched.
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November 1994
PostCoder Batch sold steadily. Other companies had started from the rapid addressing approach, but had not developed a suitable matching engine where the Postcode was not known.
In November 1994 Allies started to take the Royal Mail’s Postcode Address File (PAF®) and designed their own database structure, matching engine and access routines.
1991
PostCoder Batch first sold to James Paget Hospital.
January 1991
With an eye to the future marketing of PostCoder®, Peter changed the company name and Allies Computing Ltd was officially established.
Summer 1990
Peter bought an off-the-shelf company whilst employed on contract work and in the summer of 1990 he was asked to help the NHS on a project which would benefit from checking for correct Postcodes and cleaning the address data. Following development the system went live and as a result of this work PostCoder Batch was developed; an address cleaning tool which then became a product in its own right.
1987
The story of Allies began over 25 years ago when Dr. Peter Allies, a software consultant with an interest in problem solving and scientific computing, moved to Norfolk and started to look for work.