Elton John AIDS Foundation creates a donations page that’s easier to use

1.
Elton John AIDS Foundation Website on laptop

The Elton John AIDS Foundation (EJAF) believe that AIDS can be beaten.

They act on this belief by raising funds for projects, and also by speaking out with honesty and compassion.

Founded in 1992 by Sir Elton John, the Elton John AIDS Foundation is one of the world’s largest HIV grant-makers. With offices in London and New York, The Elton John AIDS Foundation has raised more than $300 million for the treatment and prevention of HIV/AIDS.

2.

EJAF recently re-designed the donations page on their website to make it more engaging, easier to use and drive more donations for the charity.

James Barker, Digital Development Manager for EJAF, was involved in the project and said “The usability aspect was important – we knew that allowing people to enter their details more quickly could help to increase the number of donations submitted.”


“The usability aspect was important... it could increase the number of donations submitted”

- James Barker, Digital Development Manager, EJAF

3.
Elton John AIDS Foundation Website on ipad

Using PostCoder to increase donations.

“To reduce the number of address fields on the page, we introduced a ‘Find my address’ button and linked it up to PostCoder.”

“Now, instead of asking people to fill-in their entire address, we only ask for their postcode. It’s much easier to use and we’re watching carefully to see the difference it makes.”

4.

The impact of PostCoder on donations to EJAF is being carefully measured by James and his team.

World AIDS Day is held on 1 December each year and is an opportunity for people worldwide to unite in the fight against HIV. Follow us in showing your support by donating here.


“It’s much easier to use... instead of asking people to fill-in their entire address, we only ask for their postcode.”

- James Barker, Digital Development Manager, EJAF

More customer stories

Try PostCoder for yourself

PostCoder integrates seamlessly with online forms, CRMs, finance systems and payment gateways, and is updated daily with the latest data from Royal Mail.

Sign up now to get your API key and start your free trial

Start your free trial